Market Update Edition 14
This winter season has brought high auction clearance rates and off market opportunities, demonstrating strong buyer demand. For this week’s market wrap, we’ll unpack what’s happening in the Sydney property market, and explore how professional photography and styling can elevate your property’s selling potential.
From First Glance to Final Offer -
Why professional Styling and Photography Matter?
When it comes to selling a home, often your first showing doesn’t happen at the open home—it happens online. In a digital-first property market, compelling visuals can mean the difference between a listing that lingers and one that gets snapped up fast.
Here’s why investing in professional photography and styling gives you a competitive edge.
Over 90% of buyers start their home search online, scrolling through countless listings at lightning speed. With less than 7 seconds to catch a viewer’s attention, quality photos and styling act as a visual hook for buyers. But to get buyers to move from attention to interest, interest to desire, and desire to action, you need to create a compelling story through images.
Professional photographers and stylists know how to create this story through:
Using lighting to enhance the natural features and mood of the property
Capturing the potential use for spaces, helping the buyer to envision the lifestyle of living at the property
Highlighting key architectural details that add value and character to your home
Framing shots that evoke emotion and an aspirational lifestyle
Maximising layout by strategically placing furniture and decluttering spaces to make rooms appear larger and more functional
Professional styling and photography provides more than just perceptual value; it creates financial returns for sellers too. The result? More inquiries, more groups at open homes, shorter time on the market, and higher final sale prices.
Styling your home for sale is all about creating spaces that feels inviting, spacious, and aspirational to potential buyers. Here’s a curated list of effective styling techniques that you can do to help your property stand out and sell faster for more:
Incorporate fresh flowers or greenery to brighten rooms and add vibrancy
Deep clean carpets, windows, and fixtures for a polished look
Float furniture away from walls to create better flow and openness
Create a consistent colour palette throughout the home to unify spaces
Enhance curb appeal with tidy landscaping, fresh mulch, and fresh paint
Paint fences or exterior accents in dark tones to make greenery pop
Open blinds and use sheer curtains to let in natural light
Add mirrors to reflect light and amplify space
Sydney Property Market Insights
For the week ending 20 July 2025, Cotality reported that 585 properties went to auction across the Sydney region, with a clearance rate of 69.4%.
In our local North Sydney to Hornsby sub-region, 69 properties went to auction with a clearance rate of 72.5%.
Looking ahead, 621 properties are scheduled for auction in Sydney for the week ending 27 July.
What's on in the Community?
Looking for something to do this Winter?. Here are some great local events:
Ku-ring-gai Arts Society 58th Annual Awards Exhibition -https://www.krg.nsw.gov.au/Things-to-do/Whats-on/Ku-ring-gai-Arts-Society-58th-Annual-Awards-ExhibitionSt Ives Shopping Village
Sydney's Biggest Book Fair - https://www.krg.nsw.gov.au/Things-to-do/Whats-on/Sydney%E2%80%99s-biggest-book-fair Knox Grammar School
Get in Touch with The Marshall Group.
Whether you're considering selling, leasing, investing, or simply want a clearer picture of the current market, we’re here to help. Visit us at our offices in Lindfield, Gordon, St Ives, or Wahroonga, or get in touch with one of our agents directly.
Your property journey deserves trusted guidance—let The Marshall Group be your partner in 2025.
